Archive for internet marketing

Advanced Tips In In Website Marketing

joi, noiembrie 4th, 2010

Regardless of its size or popularity, every website needs to be boosted in terms more hits and visits. In essence this can only be done by applying advanced methods in website marketing. In the virtual market place of the internet more is always better when talking of visits and exposure.

To the uninitiated, the very term advanced can be quite unnerving. It usually gives one visions of high cost, difficult access if not difficult implementation and the need for an expert 24/7 to guide you through the stages. This is quite far from the truth as some if not most of the advanced web marketing techniques are fairly low cost and some are even free.

Article writing as a come-on and marketing tool cannot be emphasized enough. This is one piece of marketing that is often most taken for granted yet it is the most important. Articles, whether taken singly or as a group, is the storehouse of information that you want your site to convey about yourself, your service or your product. Constant and active use of article submission directories with the inclusion of a self-serving back-link within each submitted article is a great and proven way to market on the Web. To increase your chances using this method, simply submit more articles to more than one article submission site.

Another good method to increase the market reach of your site and subsequent hits is through link exchange. To start research on the websites you would want your site to have exchange links with, simply type in the keywords that of the service or product that you are marketing. The top ten results should be the sites you would want to share or exchange links with. The next and final step therefore will be to contact the website owners of the top ten resulting web pages and request for a link exchange.

Forum involvement and an active forum presence is very important also. Make acquaintances and friends online according to your niche market and exchange ideas. This is a subtle way of your website marketing. It is simple but effective. In fact forum participation is probably the simple and most effective way of getting known on the internet amongst your peers and others who share your views

Tools also abound on the internet to give one an edge in marketing. These tools are actually software, shareware or freeware as the case may be to help you increase traffic on your site. It is suggested that you try these out to see what best fits your needs. Although these tools are fairly easy to use, it would not hurt if one has a bit of a technical bent.

Another often overlooked marketing strategy is the use of meta tags. Usually these tags are created one you have started your website and most of the time re forgotten. There is however a chance that meta tags do become obsolete in a way and these tags have to be rewritten so that search engines will be able to find your page much faster. Rewriting these tags however may require a bit of HTML coding.

Do make use of directories on the web. It is basically like the gigantic yellow pages of all types of websites. There are plenty out there and do submit your site to as many as possible. You have to be aware though that some directories institute some form of quality control so review your website and see if it will pass for submission.


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